McAfee to boost SiteAdvisor for e-commerce, messaging

McAfee plans to integrate Web-blocking, e-commerce and antiphishing features with its SiteAdvisor software.

McAfee is planning enhancements to its recently acquired SiteAdvisor software that will allow the Web-rating application to block inappropriate Web sites, offer safety ratings for online transactions and rate Web links that appear in e-mail and instant message windows.

The new features will be added to SiteAdvisor over the next year, starting a "protected safe search" capability that will let parents and systems administrators automatically block users from visiting Web sites, depending on their SiteAdvisor rating, said Bill Kerrigan, the executive vice president of McAfee's consumer group.

McAfee is also working on new e-commerce rating features, as well as combining SiteAdvisor with its existing antiphishing and antispam products and services, Kerrigan said. "We have antiphishing technologies today that try to assure that you don't connect to a site that's imitating a legitimate business," he said. "We can now combine the McAfee content with the SiteAdvisor database and make that a much more powerful solution."

In April, McAfee paid more than US$70 million for SiteAdvisor, a remarkable sum for a 14-person company that had only just released its first product, a free browser plugin. But McAfee believes that SiteAdvisor will be a key point of differentiation from competitors like Symantec and Microsoft.

McAfee and Symantec are particularly vulnerable in the consumer space, where Microsoft has just begin shipping its first antivirus product, called Windows Live OneCare.

The SiteAdvisor product was compelling to McAfee because it focused on something that wasn't being done by most security software: Helping users "make better decisions about how they use risky areas of the 'Net," said McAfee's Chief Technology Officer Christopher Bolin, speaking at the company's financial analyst conference this week.

"When I saw it I realized this was the next generation of consumer security offerings, and had applications way outside of the consumer security space," Bolin said.

SiteAdvisor works with Web browsers to warn people when they are about to visit a site that's been associated with spam, spyware or computer viruses. The company has built a database of Web-site ratings, combined from millions of automated visits.

The company had been planning to release a premium version of SiteAdvisor in September, but that target has now been pushed back to year's end because of the acquisition.

McAfee is still figuring out whether it will sell the enhanced features as part of a premium version of SiteAdvisor or as options to its suite of security products, Kerrigan said.

Within the next few months, McAfee will deliver four suites of its next-generation security platform, code-named Falcon, all of which will include SiteAdvisor.

These products will range in price from US$39.99 for the entry-level McAfee VirusScan Plus product, up to US$99 for a multiuser version of the high-end McAfee Total Protection suite, Kerrigan said. Like Microsoft, McAfee also plans to offer versions of its products that can be used by up to three users, a package that is designed to make license management much easier for home users.

McAfee has no plans to discontinue the free version of SiteAdvisor, which has been available since early March.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Robert McMillan

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?