Nikon wants 40 percent of digital SLR market in 3 years

Japan's Nikon is aiming for a 40 percent share of the increasingly competitive digital single lens reflex (DSLR) camera market within 3 years, it said Thursday.

Japan's Nikon is aiming for a 40 percent share of the increasingly competitive digital single lens reflex (SLR) camera market within three years, it said Thursday.

The company, which along with fellow Japanese camera maker Canon has long dominated the digital SLR market, is confident that it can see off competition from general consumer electronics companies like Sony and Matsushita Electric Industrial (Panasonic) that are about to launch their own digital SLR cameras. Some of the new cameras were on show at the recent Photo Marketing Association's 2006 trade fair (PMA) in the U.S.

"The new entrants to the market like [Panasonic] and Sony will release new models but as far as the prototypes we saw at the PMA, it seems their concept is not so different from our digital SLRs. So, we are confident we can compete with them," said Susumu Enomoto, a spokesman for Nikon in Tokyo.

Single-lens reflex cameras use a mirror placed between the lens and the film or image sensor to project the image to the camera's viewfinder. The mirror moves out of the way when the picture is taken. They typically support interchangeable lenses and are generally much faster-responding and more capable than fixed-lens cameras.

Companies are rushing to enter the digital SLR space because competition has squeezed profits in the point-and-shoot end of the market. Digital SLR cameras typically have higher margins.

In 2004 shipments of digital SLRs totaled 2.5 million units, to make up about 3.4 percent of all camera shipments, according to market research company IDC. This is expected to rise to 7.9 million units in 2009, which is 9.6 percent of anticipated shipments, IDC said in a report issued in 2005.

Nikon's market share is "a little under 40 percent" at present, said Enomoto. "Forty percent is our target but depending on market conditions we may have difficulty in achieving it but we will manage our business with this target in mind."

In the financial year from April 2008 to March 2009 the company is targeting net sales of YEN 900 billion (US$7.7 billion) on operating profit of YEN 90 billion, it said. In its current fiscal year, which ends Friday, the company is expecting to achieve sales of YEN 710 billion. While digital imaging makes up Nikon's largest single business sector, the company also has significant sales of precision instruments and equipment used in production of chips and flat-panel displays.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?