Rather than offer up more and more sexually explicit advertisements many companies are taking a more subtle route. The www.Ilovebees.com viral campaign for the release of Halo 2 on Xbox opened up the many possibilities of subtle marketing with a slow release of "leaked" and "unofficial" scoops, all really under complete control from Microsoft. Then came the viral campaign www.ourcolony.com which "leaked" the first ever images of the Xbox 360 to the cry of frenzied, theorizing gamers falling prey to the evil genius of Microsoft marketing. www.origenxbox360.com followed, offering to show the promised land, which turned out to be a competition and was quickly followed by yet another campaign at www.hex1168.com; also a competition.
Now just when you think you've had just about as much viral bombardment as you can handle a new Xbox 360 campaign hits the web, the only difference is, this one is just for Australians. www.063xobx.com.au is the first large scale viral to be targeted solely at Australians. Ever other campaign has been pretty much only for US or European markets with Australians left feeling like "Sloth" from The Goonies, the locked away family freak.
www.063xobx.com.au challenges users to play a game over 10 levels with no instructions as to how to get to the next level. Along the way there are 3 downloadable prizes and at the end there is a surprise that Xbox lovers will appreciate. The game will require some Xbox knowledge; some Halo knowledge and some Xbox360 knowledge to complete and is well designed and intelligently conceived. If you are a fan of Xbox and are looking forward to March 2nd, this is a site well worth checking out.